Effective altruism is about trying to find the best ways of doing good in the world
Helping more people do this means they live lives better aligned with their values while also doing as much good for the world as possible
It might make the world radically better if we can help more people learn how to do this
Why we think promoting effective altruism is a great way to use your career
Self-determination theory seems to fit this question well: can we make people feel more autonomously motivated to help others effectively? I make a range of falsifiable predictions here (e.g., that ideas from other field should apply to building effective altruism). There are a range of ways we could test these hypotheses