Pitch

1. Obviously human extinction would be bad

2. Humans find it hard to care about

   The Psychology of Existential Risk: Moral Judgments about Human Extinction - Scientific Reports

3. There are lots of ways we endanger our future (e.g., climate change is an obvious one)

4. If we want to safeguard our future, we need to motivate people and policymakers to care

5. How do we best do that? This project would involve testing different messages to see what resonated

https://www.youtube.com/watch?v=CrMIEz_mSJM

Resources

Reliable, Valid, and Efficient Message Evaluation Protocol

Source: Michael Aird, Wim Howson Creutzberg, David Moss

Post-CHERI Project Plan (Rethink Priorities Project Plan Template)