We want our work to make a difference in the world. It also helps if other researchers use our work. Adding to wikipedia does both of these things.
Some people on Wikipedia have valid concerns about a number of unhelpful practices:
So, don't just drop your <ref> on any and every page. Instead...
You're not going to get flagged for citation spamming or single-purpose accounts if your make a few edits. You're suggestions will be safer and less likely to get flagged if you make contributions to a range of pages.
There are three ways you could do this:
Ask someone you know to pop in an edit relevant to your work. This may be win-win, so they’re not just editing their stuff, and you get your work more airtime.
Ask someone on Wikipedia. Some pages with a history of controversy require this practice (moderated edits). For example, for Mike to edit the Pregnancy page, I had to 'request' an edit for another Wiki contributor to action. Others just see it as a good way of avoid a conflict of interest. To do this, there's a guide here, but basically...
Go to the page you want to edit
Click the "talk tab"

Click "new section"

Specify exactly the edits you want and why, for example:
Requested changes, specifically: Noetel (talk) 00:41, 25 January 2021 (UTC)
Even if you do all of the above, some argue that academics self-citing should declare their conflicts of interest. I think these are borderline but there's probably little harm in being overly declarative that "I wrote this paper." To thoroughly declare a COI, there are two steps:
These steps seem overly cautious to me but in the end I think they are in the spirit of making Wikipedia more trustworthy. There are vigilantes that run around removing edits for conflicts of interest, and overall I think this makes the site what it is, and allows it to have the impact it does: